Having traveled to several emerging countries, we discovered a worrying pattern amongst wholesale open markets and supermarkets. We noticed that most high-quality food products were virtually unaffordable to the average consumer on a day to day basis.
Given the price-sensitivity of emerging countries, many hard working families have had no choice but to consume low-quality food products. Having witnessed this first hand, we felt it was our responsibility to make a change. It is our mission to improve the food industry and our consumers meals, by providing high quality F&B products at affordable prices, because Quality is for Everyone.
