Our spreads have the smoothest texture in the region. Premium spreads, such as the market leaders, are made from particles which are 24 microns in size. Other brands have 26 microns and higher. The bigger the size of each particle the less smooth the product.
Chocito’s Varieties is comprised of particles that are only 18 microns in size, so 25% smaller than the market leaders. 25% smaller particles, means 25% smoother.
Why don’t other brands do this if it makes the product nicer and smoother? The simple answer is cost, resources, energy and time. We spend more time refining our spreads, requiring more resources, energy and costs.
Why do we do this? We know how to build brands. We have built successful brands in over 30 countries, and we know compromises must be made in order to do so. With a Unique Selling Point established, we are in a stronger position to build our brand sustainably.
Definition: A micron is a unit of measurement used for the diameter, and therefore fineness, of a
fiber — the lower the micron count, the finer the fiber; the higher the micron count, the hardier or “coarser” the fiber.