Chocito’s Usages
No Trans Fat & No Preservatives
Trans fat is considered the worst type of fat you can eat. Unlike other dietary fats, trans fat raises your
“bad” cholesterol and lowers your “good” cholesterol. Why are they used so often? Trans fats are easy to use, inexpensive to produce and last a long time. Why don’t we use trans fats and preservatives?
Chocito’s Prioritises the consumers health and happiness above everything. Because we know the easiest route for us, is never the best route for our customers.
Smoothest Spreads In The Market
Our spreads have the smoothest texture in the region. Premium spreads, such as the market leaders, are made from particles which are 24 microns in size. Other brands have 26 microns and higher. The bigger the size of each particle the less smooth the product.
Chocito’s Varieties is comprised of particles that are only 18 microns in size, so 25% smaller than the market leaders. 25% smaller particles, means 25% smoother.
Why don’t other brands do this if it makes the product nicer and smoother? The simple answer is cost, resources, energy and time. We spend more time refining our spreads, requiring more resources, energy and costs.
Why do we do this? We know how to build brands. We have built successful brands in over 30 countries, and we know compromises must be made in order to do so. With a Unique Selling Point established, we are in a stronger position to build our brand sustainably.
Definition: A micron is a unit of measurement used for the diameter, and therefore fineness, of a
fiber — the lower the micron count, the finer the fiber; the higher the micron count, the hardier or “coarser” the fiber.
